breaking into a new market

Breaking into a new market - headshots! [As seen at Shutterfest 2016 platform]

Class type: Lecture

Duration: 2 Hours

Breaking up is hard to do, but breaking in is even harder!

Learn alongside Moshe Zusman who created a successful wedding photography business from scratch after moving to the US from another country. See how after becoming one of D.C.’s most sought after wedding photographers, he found a way to break into headshot photography and spend more time with his family. Hear how you too can start from scratch to build a thriving photography business doing what you love.

This lecture will discuss what to do when you move to a new town, want to break into a new market or change your focus. We’ll address every aspect from business and marketing, to social media and how to get your name out there. You’ll leave this class ready to mold your photography business into what you’ve always wanted it to be no matter where you are.

You’ll learn:

  • Set up a portfolio, website and brand quickly
  • Ways to successfully move from one genre of photography to another
  • Be ready to photograph any subject from yogi’s and actors to realtors and businessmen